A target audience is the specific group of consumers most likely to buy your product or service based on shared traits. Instead of wasting marketing resources trying to appeal to everyone, businesses define a target audience to focus their messaging on a highly interested segment. Target Audience vs. Target Market
Target Market: The broad, overall landscape of potential customers (e.g., all professional couples with high income).
Target Audience: A narrower, highly focused subset of that market targeted for a specific marketing campaign or product line (e.g., professional couples in their late 30s who recently bought a vacation home). Core Pillars of Audience Segmentation
To properly define an audience, marketers split consumer characteristics into four foundational pillars: How to Find Your Target Audience: 7 Strategies – AdRoll
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